Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in social media marketing a strategic approach 2e each chapter in this popular book includes a section on creating a personal brand which is useful to current or future professionals at any stage of career development. A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media it guides your actions and lets you know whether youre succeeding or failing. Social media promoting a strategic approach ensures to be the seminal textbook inside the space with its distinctive conceptual foundation and smart technique to creating worthwhile social media promoting plans. Social media marketing should not be an isolated part of the marketing strategy rather it should link into a broader marketing plan the building of social media marketing strategies that support the overall strategic goals of a company will also make it easier for the strategies to win support within the company. Social media marketing a strategic approach 2e builds on the strength of the first edition adding to the books real world focus with practical examples and case histories woven throughout the text
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